We bring brandable Gaming Wagons and VR Arenas to your audience — the same proven formats behind thousands of Gamewagon and DangerZone VR parties. Not just equipment, but a turnkey way to create hands-on, unforgettable experiences with your brand at the centre.
Get the prospectusWe bring brandable Gaming Wagons and VR Arenas to your audience — the same proven formats behind thousands of Gamewagon and DangerZone VR parties.
Why GWX
GWX (Gamewagon eXperiential) transforms proven party platforms into measurable live experiences. We don’t just supply vans or VR headsets — we deliver fully managed gaming moments that attract crowds and keep people engaged.
Wagons and arenas that naturally draw queues, energy and curiosity wherever they’re placed.
Players spend meaningful minutes with your brand at the centre — not just a glance or a leaflet.
Vehicles, kit, staff, logistics and branding — we handle it end-to-end, from one venue to multi-city tours.
The Experience
Imagine a van door opening to reveal a self-contained gaming environment: 12 friends packed in for a battle — the same format that powers hundreds of birthday parties every year. Or an arena where 4–6 players strap into VR headsets while a crowd cheers them on.
This isn’t passive advertising. It’s adrenaline, laughter, selfies, queues and memories — your brand woven into every moment.
Our Roots
We don’t just run activations — we deliver hundreds of gaming parties every year. That’s thousands of players, parents and families through our wagons and arenas.
That gives us unique insight into group dynamics, event management, and what keeps people engaged. When we run your activation, we’re not experimenting — we’re applying proven expertise built over years of live gaming events.
When you see queues outside a wagon at a stadium, that’s the exact same excitement we generate every weekend at gaming parties nationwide — scaled up and wrapped in your brand.
Our Platforms
Born from Gamewagon birthday parties, each wagon delivers ~8 groups/hour × ~10 players = ~80 players/hour. Up to 15 at once. Fully brandable inside & out, already proven as a party format kids love.
Adapted from our DangerZone VR party arenas: 4–6 players per session, ~10–12 groups/hour → 40–72 players/hour. Average dwell time: 15–25 minutes. Huge spectator appeal — 8–12in queue watching for every 4 playing, many more at venue.
Fit
Launch weeks, DLC drops, community days. Get controller-in-hand time and moments you can share.
Turnkey crowd activations that plug into broader campaigns, PR stunts and experiential roadshows.
Fan zones, half-time activations, campus tours. Keep dwell high and footfall moving.
Process
Share audience, locations, dates and success metrics. We recommend wagon/VR mix, branding options and staffing.
Printing of custom vehicle wraps and banners with approved brand assets . Logistics scheduled for maximum throughput and visibility.
We run the show. You get crowds and a concise post-event report covering players, dwell and estimated reach.
Proof
20 events over 7 weeks. 150–300 players per event (~20 min dwell) + large spectator visibility per venue.
7 events simultaneously for a blockbuster release. ~100–200 players per site (15–25 min dwell) + launch-night crowds.
Objective: Drive hands-on playtime with a new sports title ahead of the national release; create memorable match-day interactions.
Format: 1 × custom wrapped Gaming Wagon, branded cafe banners, photo spot. Sessions capped at ~6 mins for throughput. Staff coaching first-time players.
Execution: Weekend matches + midweek fixtures. Queue management, player number counting, and brand ambassador.
Outcome: Consistent queues, clear spectator presence and smooth session turnover. Post-campaign, the client received a concise report with player counts, estimated visibility and event imagery.
Measurement
Every campaign can include a post-event summary with estimated players, dwell time, spectator visibility and photos — giving your team tangible evidence to share internally.
View sample report (PDF)If your audience plays games, we’ll get them playing yours.
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